根のある暮らし
私たちの本社にあるかやぶきの家の風景です。鄙舎（ひなや）と名付けられたこの建物を中心に、暮らしについて考えながらモノづくりをしています。この土地の魅力にひかれて集まった若いスタッフが、長い歴史を持つ町に交じわり暮らしながら働いています。こののれんの刺子はたくさんの人にひと針ひと針参加していただきました。一つの景色を残すことはその風景を眺めるたくさんの人の想いがつながっていくものだと考えています。100年後の子供たちにも眺めてほしい風景です。
Lifestyle with Roots
This noren has a scene stiched onto it featuring the thatched roof house located next to our head office. This scenery was created through the participation of many people. The concept behind our clothingmaking is based on the lifestyle revolving around this thatched roof house, and we continue to work in order to deepen our understanding of this philosophy as well. Attracted by the allure of the area, the young staff employed here at Gungendo work while living and interacting with other residents in this town of Omori, which also has a deep history. Similar to the process of making this noren, we believe that sustaining a landscape connects the feelings of many who look upon it. We hope this becomes a scene children even after a century from now will observe and appreciate.
CREATOR
石見銀山 群言堂 企画部
Iwamiginzan Gungendo Kikakubu
株式会社石見銀山生活文化研究所
1988年創業
COREDO室町3にも「石見銀山 群言堂」を店舗展開する、私たちの本拠地は人口400人の町、石見銀山・大森町です。素材にこだわったオリジナルの洋服や暮らしの雑貨などの提案を通して、土地に根差しながら日々の暮らしを楽しむ「根のある暮らし」を発信しています。その他、古民家を再生した宿の運営や、石見銀山の梅の花から発見した自然酵母「梅花酵母」を使ったスキンケアブランド「MeDu(めづ)」の展開など様々な分野への挑戦を続けています。
Iwamiginzan Seikatsu Bunka Kenkyusho corporation
Founded in 1988
Iwami Ginzan Gungendo is a company based in the 400-person town of Omori-cho, nested in the hills of Iwami Ginzan area in Shimane. Although our headquarters are located in this small town of Shimane, we also have a store in the Coredo Muromachi 3 Mall. Through our original brand of clothing which uses all natural textiles and the sundries we sell, we like to suggest a lifestyle that allows people to enjoy their daily lives by reamaing close to the land, or a ”lifesytle with roots”. Additionally, we continue to challenge ourselves by managing an inn created by restoring an old samurai residency, as well as devloping a skincare brand called Medu which uses a wild yeast found on the plum blossoms of Iwami Ginzan.
